Designer Dream Homes - Home Plans by the Nation's Top Designers. Meet The Nation's Top House Plan Designers - Donald Gardner and Dan Sater
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  •  Specifications
  •  Demographics
  •  Production Specs
  •  Magazine Profile
  •  In Every Issue
  •  Editorial Calendar

  • Pacific Columns

    Demographics

    Age Of Magazine/Blueprint Buyer
    Under 30 8%
    30 to 34 11%
    35 to 39 17%
    40 to 44 17%
    45 to 49 11%
    50 to 54 10%
    55 to 59 11%
    60 to 64 6%
    Mean 45.5 years old
    Median 40.3 years old

    Marital Status
    Married 88%
    Single 7%
    Widowed/Divorced 5%

    Gender Of Home Plans Magazine Buyer
    Female 54%
    Male 44%

    Gender Of Home Plans Blueprint Buyer
    Male 56%
    Female 44%

    Education
    High School or Less 21%
    Attended College 24%
    Graduated College 35%
    Post-Graduate Study 20%

    Annual Household Income
    Under $50,000 4%
    $50,000 to 74,999 9%
    $75,000 to 99,999 21%
    $100,000 to 124,999 23%
    $125,000 to 149,999 18%
    $150,000 to 174,999 11%
    $175,000 to 199,999 8%
    Over $200,000 6%
    Mean $109,122
    Median $96,331

    Size of Household Median
    1.7 Individuals

    Customer Building Timetable
    1 year or less before customer plans to build 94%
    Own or plan to purchase
    a building site before they
    decide on a plan or designer
    69%
    Plan to build within 1 year
    of the blueprint plan purchase
    75%

    Approximate $ Value Of Homebuilding Budget
    (Excluding Land)

    Less than $149,000 6%
    $150,000 to 249,999 17%
    $250,000 to 349,999 23%
    $350,000 to 450,000 35%
    Over $450,000 19%
    Mean $467,022
    Median $384,032

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