Demographics

Age Of Magazine/Blueprint Buyer
Under 30	8%
30 to 34	11%
35 to 39	17%
40 to 44	17%
45 to 49	11%
50 to 54	10%
55 to 59	11%
60 to 64	6%
Mean	45.5 years old
Median	40.3 years old

Marital Status
Married	88%
Single	7%
Widowed/Divorced	5%

Gender Of Home Plans Magazine Buyer
Female	54%
Male	44%

Gender Of Home Plans Blueprint Buyer
Male	56%
Female	44%

Education
High School or Less	21%
Attended College	24%
Graduated College	35%
Post-Graduate Study	20%

Annual Household Income
Under $50,000	4%
$50,000 to 74,999	9%
$75,000 to 99,999	21%
$100,000 to 124,999	23%
$125,000 to 149,999	18%
$150,000 to 174,999	11%
$175,000 to 199,999	8%
Over $200,000	6%
Mean	$109,122
Median	$96,331

Size of Household Median

1.7 Individuals

Customer Building Timetable
1 year or less before customer plans to build	94%
Own or plan to purchase a building site before they decide on a plan or designer	69%
Plan to build within 1 year of the blueprint plan purchase	75%

Approximate $ Value Of Homebuilding Budget (Excluding Land)
Less than $149,000	6%
$150,000 to 249,999	17%
$250,000 to 349,999	23%
$350,000 to 450,000	35%
Over $450,000	19%
Mean	$467,022
Median	$384,032